Welcome back! In today’s post I will walk you through how to set up Rich Pins.
If you haven’t read my first post in my Beginners Guide to Pinterest series, please check it out here: 2018 Beginners Guide to Pinterest: How to Set Up a Business Account. I cover all of the basics on how to get your account up and running!
Now that you have a Pinterest Business Account set up, we need optimize and monetize!
The first topic I’m going to cover is rich pins. For the sake of this post, I’m going to show you how to install Rich Pins on a WordPress self-hosted site. If you do not have a self-hosted WordPress website, please email me and I will be more than happy to help!
What are Rich Pins?
A Rich Pin is a Pin that shows metadata right on the Pin itself, giving your viewers a more in depth experience.
In simple terms, Rich Pins offer more details than your standard Pinterest pins, such as what your article is about, therefore making them more useful, increasing engagement, and bringing traffic to your site.
There are six types of Rich Pins: app, movie, recipe, article, product and place.
How do I get rich pins?
First of all, make sure you have a business account set up. If you do not have a business account set up, please read my post on how to do so.
The first step is to install a plug-in for your WordPress website called Yoast SEO. If you’re not familiar with Yoast SEO, it is a SEO plugin which helps publishers optimize SEO keywords in their blog posts. If you want your blog post to rank well in Google searches, this is a must-have tool, regardless if you set up rich pins or not.
Log into your blog as an administrator, as if you were going to write a new post. On the left hand side, you should see a black side bar. Hover over Plugins, and click Add New.
In the search bar, type in Yoast SEO. It should be the first plug-in option to appear. Click Install Now and then Activate.
Once you click activate, you should notice a new plug-in on has been installed onto the left hand side bar that says SEO. Click on it and you will see a page that looks like this:
Click on the gray features tab on top and make sure all of the features buttons are turned into the on position.
We’re almost done! Open a new tab and copy and paste this URL: https://developers.pinterest.com/tools/url-debugger/
Ignore steps 2 and 3. The Yoast SEO plug-in already prepped your site for metadata. Choose a URL from your website and paste it into the Enter a valid URL at the bottom of the page.
IMPORTANT: this cannot be a link to your homepage.
For example, I could not use http://rightsideoftwenty.com, I would have to use http://rightsideoftwenty.com/how-to-set-up-rich-pins/.
Now click apply. You should (hopefully!) see a message that says that your pin has been validated.
Click apply now. A pop up will appear with your website’s domain and HTML tags selected. Again, click apply now.
The application process usually takes a day or two. Once everything is all set, Pinterest will e-mail you and let you know.
You are now one step closer to optimizing and monetizing your blog. I plan on continuing this series throughout the week, so please check back tomorrow on how to utilize keywords in your Pins!
P.S. If you found this post helpful, please follow me on Pinterest and subscribe to my blog. I appreciate your support!